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The Importance of Market Study in an E2 Business Plan


An E2 Visa is a non-immigrant visa granted to foreign investors who wish to invest in a business within the United States. The application process for this visa requires the submission of a comprehensive business plan that outlines the investor’s intentions and projections for their enterprise. One of the most critical components of an E2 Visa business plan is the market study. A thorough market study demonstrates the potential for success and growth of the business, helping to persuade the United States Citizenship and Immigration Services (USCIS) of the viability of the investment. In this article, we will discuss the essential aspects of a market study in an E2 Visa business plan, highlighting the importance of incorporating both general and local market research.

General Market Study: Industry Analysis

E2 business plan market study

A general market study aims to provide an overview of the industry in the United States. This analysis should outline current market trends, size, growth projections, and key players. It should also provide a clear understanding of the demand for the product or service being offered and how it aligns with the broader industry landscape. One of the most reliable sources of information for this purpose is IbisWorld. IbisWorld offers comprehensive industry reports, including detailed statistics, trends, and forecasts, which can be invaluable in conducting a thorough market study.

By utilizing IbisWorld or other reliable sources, the applicant can provide an extensive industry analysis that demonstrates their understanding of the market and its potential for growth. This general market study is crucial in convincing USCIS that the proposed business is viable and has a strong foundation for success.

Local Market Study: Competition and Target Audience

In addition to the general market study, an E2 Visa business plan must include a local market study. This analysis should focus on the specific region or city where the business will be established, examining the local competition and identifying the target audience for the product or service.

A local market study should provide an overview of the direct and indirect competitors in the area. This should include a detailed comparison of their products, services, pricing strategies, marketing tactics, and market share. This competitive analysis will help the investor identify gaps in the market and potential opportunities for their business, positioning them for success in the local landscape.

Demographics: Population and Median Household Income

A crucial aspect of the local market study is the analysis of demographics. This should include details about the population, such as age distribution, ethnicity, and gender composition. Additionally, the study should examine the median household income, which can indicate the propensity of the local population to purchase the product or service being offered. By analyzing these demographic factors, the applicant can tailor their marketing strategy and product offering to better suit the needs and preferences of the local community.

Inclination to Buy the Product or Service

The market study should also demonstrate the inclination of the target audience to buy the product or service being offered. This can be achieved through the examination of consumer behavior and preferences within the local market. Surveys, focus groups, and other forms of primary research can help gather valuable insights into the preferences of potential customers. Additionally, secondary research, such as reports and studies conducted by industry experts, can provide further support for the likelihood of consumer interest in the proposed business.


In conclusion, a comprehensive market study is a vital component of an E2 Visa business plan. By incorporating both general and local market research, the applicant can provide a strong foundation for the success of their business. Utilizing resources such as IbisWorld, conducting competitive analysis, and examining local demographics will help demonstrate the viability and potential for growth of the proposed investment to USCIS. Ultimately, a thorough market study can significantly increase the likelihood of approval for an E2 Visa, allowing the investor to establish and grow their business

in the United States.

By paying close attention to the general market study, local market study, and demographic analysis, the applicant can create a business plan that addresses the needs and preferences of the target audience. This comprehensive approach will not only increase the chances of E2 Visa approval but also contribute to the long-term success and growth of the business.

Further Tips for a Successful E2 Visa Market Study:

  1. Stay Updated: Regularly monitor industry news and trends to ensure that the market study remains relevant and up-to-date. This will help the investor adapt their business plan as needed to stay competitive.
  2. Use Multiple Sources: Diversify the sources of information used in the market study to create a more accurate and comprehensive analysis. Utilize industry reports, academic studies, and government publications to gather a wide range of data and insights.
  3. Engage Local Experts: Consult with local industry professionals, such as business consultants or chamber of commerce representatives, to gain insights specific to the local market. This will help ensure that the business plan is tailored to the unique characteristics and needs of the community.
  4. Quantify Data: Whenever possible, include numerical data and statistics in the market study to provide a clear and measurable understanding of the market. This will help to demonstrate the potential for growth and success of the business more convincingly.
  5. Communicate Clearly: Ensure that the market study is well-organized and written in a clear, concise manner. This will make it easier for USCIS officers to understand the potential of the proposed business and the applicant’s vision for its future.

By incorporating these tips and following a comprehensive approach to the market study, an E2 Visa applicant can create a strong business plan that effectively showcases the potential of their proposed investment. This thorough market analysis will not only increase the likelihood of visa approval but also contribute to the overall success of the business in the United States.

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Sylvain Perret

Sylvain Perret is a business professional who has been living in the United States since 2010. Along with his wife Daphnee, he has established several businesses in the country, including Integrity International Brokers, an agency based in Orlando where he works as a business broker, real estate broker, business consultant, and business plan writer. Over the years, he has helped numerous clients from around the world achieve success in their projects to create or take over a company in the United States with an E2 visa. He is highly knowledgeable about U.S. immigration issues and is the author of the book "S'expatrier aux USA grâce aux visas d'entrepreneurs", which is soon to be translated into English. Sylvain is also a Certified Business Intermediary (CBI) by the International Business Brokers Association and is regularly consulted on issues related to this field. At the age of 50, Sylvain chose to enhance his expertise in finance and strategy by pursuing a Master of Business Administration from the University of Central Florida. He successfully graduated in May 2023, adding a valuable finishing touch to his knowledge. He is active on LinkedIn and Twitter, where he shares his insights and experiences with a wider audience.


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